Basic Marketing A Marketing Strategy Planning Approach 18th Edition by Perreault Test Bank

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Basic Marketing A Marketing Strategy Planning Approach 18th Edition by Perreault Test Bank

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Basic Marketing A Marketing Strategy Planning Approach 18th Edition by Perreault Test Bank

Chapter 05

Demographic Dimensions of Global Consumer Markets

 

True / False Questions

  1. The goal of target marketers is to develop unique marketing strategies that find unsatisfied customers to whom they can then offer superior value through more attractive marketing mixes.
    True    False

 

  1. The U.S. does not have the largest population of any country in the world, but it does have the largest population growth rate.
    True    False

 

  1. The U.S. population is over 310 million people and the world population is almost 7 billion people.
    True    False

 

  1. Nearly 90 percent of todays 1.2 billion youth is in developing countries.
    True    False

 

  1. India has more people than the United States, and China has more people than India.
    True    False

 

  1. Less-developed countries usually experience the slowest population growth.
    True    False

 

  1. In the United Kingdom, Iceland, Australia, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.
    True    False

 

 

  1. The worldwide trend toward urbanization has prompted increased interest in international markets.
    True    False

 

  1. When considering international markets, income is often one of the most important demographic dimensions.
    True    False

 

  1. When considering international markets, income is usually not an important demographic dimension.
    True    False

 

  1. Both GDP and GNI are widely used measures of national income.
    True    False

 

  1. Gross domestic product is the total dollar value of a countrys exports during a one year period.
    True    False

 

  1. Gross domestic product includes foreign income earned in a country.
    True    False

 

  1. GNI is the total market value of all goods and services provided in a countrys economy in a year by both residents and nonresidents of that country.
    True    False

 

 

  1. GDP income measures can give the impression that people in less-developed nations have more income than they really do.
    True    False

 

  1. GNI income measures can give the impression that people in less-developed nations have less income than they really do.
    True    False

 

  1. Generally the nations with the fastest growth in GDP are not the nations with the largest GDPs.
    True    False

 

  1. The fastest rate of growth in GDP is occurring in the nations with the largest current GDP.
    True    False

 

  1. Even though the more developed industrial nations dont have the largest populations, they do have the biggest share of the worlds GDP.
    True    False

 

  1. Countries where gross national income (GNI) per capita is low do not offer any opportunities for marketers.
    True    False

 

  1. Much of the worlds population lives in extreme poverty.
    True    False

 

 

  1. Because almost all of the worlds population can read and write, international marketers have no problems in communicating with potential customers no matter where they live.
    True    False

 

  1. Adoption of the Internet and cell phones is having its greatest impact in developing countries, but the adoption rates of these technologies still lags behind those in other parts of the world.
    True    False

 

  1. The World Factbook gives facts and statistics on each country in the world, and is prepared by the CIA for the exclusive use of U.S. government officials.
    True    False

 

  1. California is the state with the largest population, and Texas is a distant second.
    True    False

 

  1. New York is the state with the largest population, and California is a distant second.
    True    False

 

  1. Population figures for a single year dont show the dynamic aspects of markets.
    True    False

 

  1. There are over 310 million people living in the United States.
    True    False

 

  1. In the United States, the West and the South are growing faster than the Northeast and the North Central areas.
    True    False

 

 

  1. Areas with small populations may still be attractive target markets for some firmsbecause there may be less competition.
    True    False

 

  1. The rate of growth of the U.S.s population is lower than the rate of growth of some other countries population.
    True    False

 

  1. Most of the U.S.s future population growth is expected to come from immigration.
    True    False

 

  1. The birthrate has been steadily increasing for nearly 65 yearsand that trend is called the baby boom.
    True    False

 

  1. In 1980, the median age of the U.S. population was 37.
    True    False

 

  1. The median age in the United States increased from 30 in 1980 to 37 in 2010.
    True    False

 

  1. The average age of the U. S. population will continue to rise for many years because of the post-World War II baby boom.
    True    False

 

  1. Gen Xs smaller size (compared to the baby boomer group) is a result of the baby bust.
    True    False

 

 

  1. For the first time, women in the Gen Y group were more highly educated than men.
    True    False

 

  1. Gen Y is the result of the echo boom and its members are more techno-savvy than any other group.
    True    False

 

  1. In the U.S., less than two percent of the population lives in rural areas on farms.
    True    False

 

  1. A Metropolitan Statistical Area is an integrated economic and social unit with a large population at the center.
    True    False

 

  1. The Metropolitan Statistical Area is an integrated economic and social unit with a large population nucleus.
    True    False

 

  1. A Metropolitan Statistical Area usually has a population of at least 50,000 people.
    True    False

 

  1. A Metropolitan Statistical Area (MSA) usually has less than 50,000 inhabitants.
    True    False

 

  1. MSAs with a population of less than 50,000 are called Consolidated Metropolitan Statistical Areas.
    True    False

 

 

  1. Competition for consumer dollars is usually greater inside an MSA than outside an MSA.
    True    False

 

  1. Americans are not very mobileless than 2 percent of all Americans move each year.
    True    False

 

  1. About 30 percent of those who move each year are relocating to a new county.
    True    False

 

  1. Compared to 60 years ago, fewer American families are now in the middle and upper income levels.
    True    False

 

  1. Higher-income groups in the U.S. no longer receive a very large share of the total income.
    True    False

 

  1. Higher-income groups in the United States receive a very large share of total income.
    True    False

 

  1. The median income of U.S. families in 2008 was about $61,521.
    True    False

 

  1. The top 20 percent income group in the U. S. receives almost 80 percent of the total income.
    True    False

 

 

  1. In 2008, over 40 percent of U.S. families received more than $113,205 income.
    True    False

 

  1. In 2008, only 20 percent of U.S. families received more than $113,205 income.
    True    False

 

  1. In 2008, 40 percent of U.S. families received less than $49,325 income.
    True    False

 

  1. Only about 5 percent of families in the U.S. have incomes over $200,000, but these families get more than 20 percent of the total income.
    True    False

 

  1. The lowest 20 percent income group in the U.S. receives less than 5 percent of the countrys total income.
    True    False

 

  1. Its not unusual for a college graduate to start out earning as much as the median family income.
    True    False

 

  1. Disposable income is what is left after taxes.
    True    False

 

  1. Discretionary income is what is left after paying taxes.
    True    False

 

 

  1. Discretionary income is an elusive concept because the definition of necessities varies from family to family and over time.
    True    False

 

  1. Marital status, age, and the age of any children in a household are the three demographic dimensions that determine stage of family life cycle.
    True    False

 

  1. Stage of family life cycle is usually determined by two demographic dimensionsincome and number of children.
    True    False

 

  1. Over 6 million couples now live together without getting married and many of them raise families.
    True    False

 

  1. About 10 million grandparents now live with their grandchildren.
    True    False

 

  1. The typical American household consists of a couple with two children living at home.
    True    False

 

  1. The typical American household can be seen as a married couple with two children, living in the suburbs.
    True    False

 

 

  1. In the U.S., traditional households are growing at a much higher rate than nontraditional households.
    True    False

 

  1. In the U.S., single-adult households account for over one-fourth of all households.
    True    False

 

  1. In the U.S., single-adult households account for nearly two thirds of all households.
    True    False

 

  1. Less than a fourth of all U.S. households consist of a husband, wife, and children under 18.
    True    False

 

  1. About 85 percent of all Americans do eventually marryeven though they marry later, delay child bearing, and have fewer children.
    True    False

 

  1. The United States has the highest divorce rate in the world.
    True    False

 

  1. In the U.S., about 80 percent of all divorced people remarry.
    True    False

 

  1. In the U.S., about 60 percent of all adults are married.
    True    False

 

 

  1. Singles and young couples seem less willing to try new products because they earn less.
    True    False

 

  1. Younger families with no children are a good market for durable goods such as automobiles and furniture.
    True    False

 

  1. Older people seem to be more open to new products and brands than younger people.
    True    False

 

  1. Families with teenagers tend to spend more on durables than younger families.
    True    False

 

  1. Teens play an increasingly minor role in shaping family purchases.
    True    False

 

  1. Empty nesters are people whose children are grown and who are now able to spend their money in other ways.
    True    False

 

  1. Empty nesters is a term that refers to young couples with no children.
    True    False

 

  1. Senior citizens may be an attractive target market because they have lower poverty rates than the figure for all adults.
    True    False

 

 

  1. About 1 out of 5 families in the U.S. speaks a language other than English at home.
    True    False

 

  1. In the U.S., ethnic submarkets are growing at a faster rate than the overall population.
    True    False

 

  1. Both the birthrate and the buying power of ethnic groups in the U.S. are increasing.
    True    False

 

  1. In ethnic markets within the U.S., the median age is higher and the birthrate is lower than the overall population.
    True    False

 

  1. The Hispanic population in the U.S. is already larger than the Black population.
    True    False

 

  1. Hispanic Americans are now the largest AND fastest-growing ethnic group in the U.S.
    True    False

 

  1. Asian Americans are the largest and fastest-growing ethnic group in the United States.
    True    False

 

  1. Of all the major ethnic groups in the U.S., Asian Americans have the highest median family income.
    True    False

 

 

  1. Asian Americans have the highest median family income of the major ethnic groups.
    True    False

 

  1. In 2010, the buying power of Hispanics and African Americans each reached nearly $1 trillion a year.
    True    False

 

  1. Already, more than 41 percent of American children are African American, Hispanic, or Asian.
    True    False

 

  1. By 2015, whites will account for fewer than half of births in the U.S.
    True    False

 

  1. In the 10 largest cities in the U.S., no racial or ethnic group has a majority.
    True    False

 

  1. In the U.S., whites are expected to become a minority by mid-century.
    True    False

 

 

Multiple Choice Questions

  1. When considering a potential product-market, a marketer should decide:
    A. where it is.
    B. what its relevant segmenting dimensions are.
    C. how big it is.
    D. All of the above.

 

 

  1. In analyzing a potential market, the LEAST RELEVANT question for a marketing manager to answer is:
    A. how big is the market?
    B. what is the average age in the market?
    C. where is the market?
    D. what are the markets relevant segmenting dimensions?

 

  1. Which of the following is an important question that marketers need to answer about any potential market?
    A. How big is it?
    B. Where is it?
    C. What are its relevant segmenting dimensions?
    D. All of the above are important questions.
    E. None of the above are important questions.

 

  1. When looking at demographic dimensions, marketers should:
    A. know that it is illegal to segment markets based on membership in some racial or ethnic group.
    B. know that demographics are especially helpful in explaining why specific people buy specific brands.
    C. recognize that demographics can be very useful for estimating the market potential of possible target markets.
    D. understand that ethnic groups are generally homogeneous within.
    E. All of the above are correct.

 

  1. Analysis of demographic dimensions:
    A. is the most important step to successful segmentation.
    B. considers income and sex, but not age.
    C. is the most effective way to identify unmet consumer needs.
    D. can be used along with analysis of other dimensions to identify attractive target markets.
    E. none of the above.

 

 

  1. Information on demographic dimensions
    A. even if partly true, is good enough to make marketing strategy decisions.
    B. of consumer markets around the world is not available.
    C. is chargeableif availablebecause it is collected by private organizations.
    D. makes valid data available to managers.
    E. helps managers make decisions based on guesses.

 

  1. According to projections, the population of _____ is likely to grow by 15 percent between 2010 and 2025.
    A. Japan
    B. Russia
    C. United States
    D. Uganda
    E. India

 

  1. Which of the following observations about population trends is incorrect?
    A. Between 1950 and 2000, world population doubled.
    B. Today, the population growth is about 1.2 percent per year.
    C. U.S. population makes up more than 10 percent of total world population.
    D. Over the long term population growth is expected in most countries.
    E. Less-developed countries experience the fastest population growth rates.

 

  1. Which of the following statements about world population trends is True?
    A. In general, countries that have higher stages of development experience faster rates of growth than less-developed countries.
    B. The extent to which a countrys population is clustered around urban areas does not vary much from country to country.
    C. People are moving off the farm and into industrial and urban areas.
    D. The trend toward urbanization has made companies less interested in international markets.
    E. All of the above.

 

 

  1. Which of the following statements is/are true?
    A. The United States makes up less than 5 percent of the total world population.
    B. In general less-developed countries experience a faster rate of population growth than developed countries.
    C. There is a worldwide trend toward urbanization.
    D. The world population is now almost 7 billion people.
    E. All of the above are true.

 

  1. Regarding population growth in the world,
    A. population growth in Japan and Europe is even slower than in the U.S.
    B. less-developed countries generally experience the fastest growth.
    C. the populations of Madagascar and Somalia will likely increase by more than 50 percent between 2010 and 2025 while the populations of the U.S. and Canada will grow by less than 20 percent.
    D. All of the above are true.
    E. None of the above are true.

 

  1. The greatest growth in the worlds population over the next several years will come from:
    A. Western Europe.
    B. Middle East and Far East.
    C. Australia.
    D. Eastern Europe.
    E. Russia and nations of the former Soviet bloc.

 

  1. Which of the following countries has the fastest projected population growth between 2010 and 2025?
    A. United Kingdom
    B. Canada
    C. Germany
    D. United States
    E. Uganda

 

 

  1. Which of the following countries is likely to see a population decline from 2010-2025?
    A. Germany
    B. Iceland
    C. United States
    D. United Kingdom
    E. China

 

  1. Identify the incorrect statement about population density and shifts in population.
    A. Population density is important to marketers.
    B. In Ethiopia, Nepal, and Uganda more than 85 percent of people live in urban areas.
    C. People everywhere are moving from rural areas to urban areas.
    D. Population is very spread out in many of the African countries.
    E. Indias population is almost 1.2 billion and is getting larger.

 

  1. Regarding population density in the world,
    A. high-population density occurs only in highly developed economies.
    B. some Western European and Asian urban areas are more crowded than U.S. urban areas.
    C. the United States is the only country with crowded urban areas.
    D. there is a worldwide movement back to rural areas.
    E. None of the above is true.

 

  1. Which of the following countries has the highest population density?
    A. Switzerland
    B. United States
    C. Australia
    D. Singapore
    E. Bangladesh

 

  1. In 2009, 100 percent of this countrys population was in urban areas.
    A. United States
    B. Singapore
    C. United Kingdom
    D. Germany
    E. Italy

 

 

  1. The total market value of goods and services provided in a countrys economy per year by both residents and nonresidents of that country is:
    A. Gross domestic product.
    B. Gross national product.
    C. Gross national income.
    D. Gross domestic income.
    E. Gross disposable income

 

  1. ____ refers to the total market value of all goods and services provided in a countrys economy in a year by both residents and nonresidents of that country.
    A. Gross output
    B. Gross investment
    C. Gross national income
    D. Gross fixed capital formation
    E. Gross domestic product

 

  1. Gross domestic product (GDP) is the:
    A. total cost of producing all goods and services sold in a year.
    B. total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country.
    C. total market value of goods (but not services) consumed in an economy in a year.
    D. total market value of goods and services consumed in a year.
    E. total market value of goods (but not services) produced in an economy in a year.

 

  1. Gross domestic product (GDP) is the:
    A. total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country.
    B. manufacturers selling price of goods (but not services) produced in a year.
    C. total market value of goods (but not services) produced in an economy in a year.
    D. total market value of goods and services consumed in a year.
    E. None of the above.

 

 

  1. Gross domestic product:
    A. is the total market value of goods, but not services, produced in a year.
    B. is an excellent basis for comparing consumer well-being across different cultures and economies.
    C. is a widely used measure of income for different countries.
    D. All of the above are true.
    E. A and B are true.

 

  1. A widely used measure of income in most countries is:
    A. gross domestic product.
    B. total consumption expenditures.
    C. disposable personal product.
    D. population times GDP.
    E. socio-economic product.

 

  1. Gross domestic product (GDP):
    A. is affected by economic conditions and the productivity of workers in the country.
    B. usually rises when there are bad economic conditions in an economy.
    C. is the amount of new capital invested in business in a year.
    D. is the total cost of producing all goods and services in a year.
    E. is the total market value of goods and services consumed in an economy in a year.

 

  1. Comparing GDP for foreign countries can help a marketing manager evaluate potential markets if the manager remembers that:
    A. GDP measures show peoples tendency to buy particular products.
    B. income tends to be evenly distributed among consumers in most countries.
    C. GDP estimates may not be very accurate for very different cultures and economies.
    D. GDP measures show the degree of competition in a market.
    E. All of the above are true.

 

 

  1. Regarding gross domestic product (GDP) and gross national income (GNI):
    A. GDP income measures can give the impression that people in less-developed nations have more income than they really do.
    B. GDP includes foreign income earned in a country, but GNI does not.
    C. Both GDP and GNI are widely used measures of national income.
    D. All of the above are true.
    E. A and B are true, but not C.

 

  1. Gross national income (GNI) is the:
    A. total cost of producing all goods and services sold in a year.
    B. total market value of goods and services provided in an economy in a year by residents of that country.
    C. total market value of goods (but not services) consumed in an economy in a year.
    D. total market value of goods and services consumed in a year.
    E. total market value of goods (but not services) produced in an economy in a year.

 

  1. Gross national income (GNI) is the:
    A. total market value of goods and services provided in an economy in a year by residents of that country.
    B. manufacturers selling price of goods (but not services) produced in a year.
    C. total market value of goods (but not services) produced in an economy in a year.
    D. total market value of goods and services consumed in a year.
    E. None of the above.

 

  1. Gross national income:
    A. is the total market value of goods, but not services, produced in a year.
    B. is an excellent basis for comparing consumer well-being across different cultures and economies.
    C. is a widely used measure of income for different countries.
    D. All of the above are true.
    E. A and B are true.

 

 

  1. A widely used measure of income in most countries is:
    A. gross national income.
    B. total consumption expenditures.
    C. disposable personal product.
    D. population times GNI.
    E. socio-economic product.

 

  1. Gross national income (GNI):
    A. is affected by economic conditions and the productivity of workers in the country.
    B. usually rises when there are bad economic conditions in an economy.
    C. is the amount of new capital invested in business in a year.
    D. is the total cost of producing all goods and services in a year.
    E. is the total market value of goods and services consumed in an economy in a year.

 

  1. Unlike the GDP, the GNI
    A. includes foreign income.
    B. is the total market value of all goods and services provided in a countrys economy in a year by nonresidents.
    C. includes the income earned by residents who do not own resources in that nation.
    D. does not include income earned by foreigners who own resources in that nation.
    E. is a measure of regional income.

 

  1. If American firm Boeing sets up a factory in China, then the GDP figure for China _____ include those profits and the GNI ______.
    A. would; would as well
    B. would; would not
    C. would not; also would not
    D. would not; would
    E. would; would only measure actual sales

 

 

  1. Identify the incorrect statement pertaining to the GNI per capita.
    A. The GNI per capita in the United States is the highest in the world.
    B. The GNI per capita is quite high in the United States, Japan, and Germany.
    C. The GNI per capita gives some idea of the income level of people in the country.
    D. Many managers see great potential in countries where GNI per capita is low.
    E. Managers see less competition where GNI per capita is low.

 

  1. Which of the following observations concerning different measures of national income is TRUE?
    A. GDP does not include income earned by foreigners who own resources in that nation.
    B. Using GNI can give the impression that people in less-developed countries have more income than they really do.
    C. GNI per capita is a useful figure because it gives some idea of the income level of people in the country.
    D. The less-developed nations account for the biggest share of the worlds GDP.
    E. GDP is the only measure of national income.

 

  1. Which of the following countries have the HIGHEST GNI PER CAPITA?
    A. Saudi Arabia and Kuwait
    B. Mexico and Spain
    C. United States and Switzerland
    D. India and China
    E. Japan and Germany

 

  1. Which of the following countries has the highest GNI per capita?
    A. United States
    B. India
    C. Switzerland
    D. Saudi Arabia
    E. Venezuela

 

 

  1. Which of the following countries have the LOWEST GNI PER CAPITA?
    A. Japan and Switzerland
    B. Mexico and Spain
    C. Ethiopia and Nepal
    D. India and Pakistan
    E. Germany and the United States

 

  1. A company trying to market its products in a country that has a low literacy rate would be well advised to:
    A. Print its promotional messages in larger font (character) sizes.
    B. Conduct marketing research using paper-and-pencil surveys.
    C. Use symbols, colors, and other nonverbal means of communication.
    D. All of the above.
    E. None of the above.

 

  1. Literacy studies show that ______________ percent of adults (age 15 or older) cannot read and write.
    A. 10
    B. 18
    C. 38
    D. 50
    E. 60

 

  1. Which of the following countries has the HIGHEST literacy rate?
    A. Finland
    B. Venezuela
    C. Greece
    D. Algeria
    E. Morocco

 

 

  1. Which of the following countries has the LOWEST literacy rate?
    A. United Kingdom
    B. Italy
    C. Bangladesh
    D. France
    E. Egypt

 

  1. According to estimates, which of the following countries has 100 percent literacy?
    A. Norway
    B. Singapore
    C. Italy
    D. Kuwait
    E. China

 

  1. All of the following countries listed more than 75 percent of their populations as Internet users in 2009 EXCEPT:
    A. Sweden
    B. Australia
    C. United States
    D. South Korea
    E. Norway

 

  1. The current U. S. population is LARGEST in which of the following states:
    A. California.
    B. Florida.
    C. Illinois.
    D. New York.
    E. Texas.

 

 

  1. The state with the largest population is
    A. Texas.
    B. Nevada.
    C. New York.
    D. Florida.
    E. California.

 

  1. According to the text, which of the following states had the LARGEST projected percentage increase in population between 2000 and 2010?
    A. North Dakota
    B. Nevada
    C. West Virginia
    D. Florida
    E. Iowa

 

  1. The state with the largest percentage increase in population between 2000 and 2010 is:
    A. New York
    B. Nevada
    C. Illinois
    D. South Dakota
    E. Michigan

 

  1. The current U. S. population is SMALLEST in which of the following states:
    A. Montana.
    B. Nebraska.
    C. Oklahoma.
    D. Utah.
    E. Wyoming.

 

 

  1. In the period from 2000 to 2010, the population is projected to grow most rapidly in:
    A. the north central states (around the Great Lakes).
    B. every state in the U.S.
    C. Sun Belt states.
    D. the western states.
    E. None of the above is true.

 

  1. Over the past decade, _____ percent of the U.S.s population growth occurred in the West and the South.
    A. 45
    B. 55
    C. 65
    D. 75
    E. 85

 

  1. In the past decade, all of the following U.S. states had really fast population growth rates EXCEPT:
    A. Missouri
    B. Nevada
    C. Arizona
    D. Idaho
    E. Utah

 

  1. Over the past decade, growth in population in the western states of the U.S. averaged about ______ percent.
    A. 5
    B. 10
    C. 15
    D. 20
    E. 25

 

 

  1. Over the past decade, which state in the U.S.s Sun Belt had the fastest population growth?
    A. Texas
    B. Georgia
    C. North Carolina
    D. South Carolina
    E. Florida

 

  1. During the 2010-2020 decade, the U.S. population is expected to continue to shift:
    A. away from the Southeast to the Northeast.
    B. to the South and West.
    C. to the north central states.
    D. away from the Northeast to all other parts of the country.
    E. away from the West to the East.

 

  1. Identify the incorrect statement about the concentration of population in the United States.
    A. California is the most populated state.
    B. The most populated U.S. areas developed near inexpensive water transportation.
    C. Some national marketers pay less attention to the plains and mountain states, which have fewer people.
    D. The heavy concentration of people in the Northeast still makes this market larger than the West Coast.
    E. New York is the second most populated state.

 

  1. The best marketing opportunity for a consumer products producer is in:
    A. California.
    B. Florida.
    C. New York.
    D. Texas.
    E. It depends on the marketing strategy.

 

 

  1. According to projections about percent growth in population for each state in the U.S., from 2000 to 2010,
    A. the greatest growth is in western states like Nevada, Arizona, Idaho, and Utah.
    B. the population growth of New York is expected to lead the nation.
    C. the combined population growth in all of the northeastern states will exceed 8 percent.
    D. the combined population growth in the West will average around 2 percent.
    E. the population growth in Georgia, North Carolina, and Virginia is negligible.

 

  1. Smart marketers might respond to the changes in the U.S. population by:
    A. targeting customers in international markets to take advantage of faster population growth overseas.
    B. targeting areas where there is less population but also fewer competitors.
    C. focusing on areas, like the Northeast, where there are large numbers of potential customers.
    D. all of the above.
    E. none of the above.

 

  1. Regarding changing population patterns
    A. the population of the U.S. will double in the next 15 years.
    B. nearly one half of the people move in a typical year.
    C. areas with rapid population growth may offer the most attractive marketing opportunities.
    D. All of the above are true.
    E. None of the above is true.

 

  1. The different rates of population growth are important to marketers for all of the following reasons except
    A. sudden growth in one area may create a demand for many new shopping centers.
    B. retailers in growing areas face tougher competition for a smaller number of customers.
    C. marketers always look for fast-growing markets.
    D. in growing areas, demand may increase so rapidly that profits may be good even in poorly planned facilities.
    E. none of the above.

 

 

  1. Which government agency is responsible for tracking the population data in the United States?
    A. Census Bureau of America.
    B. Census Institute for America.
    C. U.S. Census Agency.
    D. U.S. Census Bureau.
    E. U.S. Department of the Census.

 

  1. Over the past decade, U.S. population growth has averaged about _____ percent a year.
    A. 1
    B. 2
    C. 3
    D. 4
    E. 5

 

  1. In the next 20 years,
    A. there should be a continuous increase in the U.S. birthrate.
    B. the population of the U.S. will probably decline unless immigration offsets low birthrates.
    C. the growth rate of the U.S. population will rise.
    D. the U.S. population is expected to double.
    E. population will increase at a faster rate in the U.S. than in the rest of the world.

 

  1. The number of babies born per year per 1,000 people is called the:
    A. economic index.
    B. birthrate.
    C. future market index.
    D. baby boom index.
    E. consumer surplus.

 

 

  1. An estimate of the U.S. birthrate for the year is 14. This means that
    A. 14 babies were born per 1,000 people in the population.
    B. babies less than 1 year old were 14 percent of the population.
    C. 14 percent of population growth was from new births.
    D. the birthrate was at an all time high.
    E. the average age of the U.S. population will not increase in the next 10 years.

 

  1. The birthrate in the United States
    A. has been almost constant for the last thirty years.
    B. is falling again because many couples born during the baby boom are now past their child-bearing years.
    C. rose when Vietnam vets got married, had children, and created the baby boom generation.
    D. will contribute more to U.S. population growth than immigration in the next 25 years.
    E. All of the above are true.

 

  1. The U.S. birthrate
    A. has changed little over the last 65 years.
    B. started declining after World War II, until the mid-1950s.
    C. changed to a baby bust in the 1970s.
    D. changed to a echo boom in the 1980s.
    E. Both C and D are correct.

 

  1. The birthrate in the U. S.:
    A. Has remained constant over the past 50 years.
    B. Rose sharply in the years immediately following World War II.
    C. Is currently increasing.
    D. Has been steadily falling since 1970.
    E. None of the above.

 

 

  1. The median age of the U.S. population
    A. was 37 in 1980.
    B. will be about 30 by 2010.
    C. is decreasing because the percentage of population in older age groups has decreased.
    D. is growing because the percentage of population in older age groups has increased.
    E. has not changed since 1980.

 

  1. Which of the following is NOT an accurate statement about consumer markets in the United States?
    A. There are already over 310 million people in the United States.
    B. The average age of the U.S. population is rising.
    C. The number of people in the 65+ age group will decline very substantially in the next decade.
    D. The post-WWII baby boom was followed eventually by the 1970s baby bust and then the 1980s echo boom.
    E. The number of people in the 45-64 age group increased very substantially in the 2000-2010 decade.

 

  1. The move of the Baby Boomers into the 45-64 age group:
    A. increased the average age of the population.
    B. left many colleges and universities with excess capacity.
    C. contributed to increased interest in health and fitness products.
    D. All of the above are true.
    E. None of the above is true.

 

  1. Between 2000 and 2010, the largest projected increase in the U.S. population occurred in the:
    A. 45-64 age group.
    B. 65 or over age group.
    C. 18-29 age group.
    D. 30-44 age group.
    E. 5-17 age group.

 

 

  1. Which of the following age groups saw a decline in growth rate from 2000-2010?
    A. Under 5
    B. 18-29
    C. 30-44
    D. 45-64
    E. 65+

 

  1. With respect to the age distribution of the U.S. population between 2000-2010,
    A. the size of the 18-29 age group rose more than 10 percent.
    B. the size of the 45-64 age group increased more rapidly than any other group.
    C. the size of the senior citizen group grew by 15 percent.
    D. All of the above are true.
    E. None of the above is true.

 

  1. Regarding the age trends in the U. S. population for 2010-2020:
    A. The average age of the U. S. population is increasing.
    B. The number of people in the 45-64 age group is still increasingalthough at a slower rate than between 2000-2010.
    C. The number of senior citizens in the over-65 age group is increasing at a greater rate than between 2000-2010.
    D. The oldest baby boomers are now reaching retirement age.
    E. All of the above.

 

  1. With respect to marketing opportunities that depend on the age distribution of the U.S. population between 2010 and 2020,
    A. the senior citizen group will increase more rapidly than any other group.
    B. sales of products targeted at the 45-64 age group will continue to rise although more slowly than in the previous decade.
    C. the average age of the U.S. consumer is rising.
    D. sales of products targeted at the 30-44 age group will rise more sharply than in the previous decade.
    E. All of the above are true.

 

 

  1. Between 2010 and 2020, the largest projected increase in the U.S. population will occur in the:
    A. 5-17 age group.
    B. 18-29 age group.
    C. 30-44 age group.
    D. 45-64 age group.
    E. 65 or over age group.

 

  1. In the U.S., which population group has the fastest growing group of Facebook users?
    A. Busters
    B. Seniors
    C. Boomers
    D. Gen X
    E. Gen Y

 

  1. For which of the following population groups were women more highly educated than men for the first time in U.S. history?
    A. Seniors
    B. Gen X
    C. Boomers
    D. Busters
    E. Gen Y

 

  1. Which of the following U.S. marketing managers is about to make a serious mistake?
    A. We are targeting the pre-school age group, since that group is growing faster than ever before.
    B. We are refocusing on senior citizens, since they will be a growing market for many years.
    C. We are developing special swimsuit designs for older women as that market is very large and growing.
    D. Our company is shifting to international markets, where the population will continue to grow at a more rapid rate.
    E. None of the above seems headed for a mistake.

 

 

  1. About ______ percent of the U.S. population lived in rural farm areas in 1920.
    A. 20
    B. 30
    C. 40
    D. 50
    E. 60

 

  1. About ______ percent of the U.S. population lives in rural farm areas today.
    A. 2
    B. 4
    C. 6
    D. 8
    E. 10

 

  1. The number of people living on farms in the United States is ______________ percent of the total population.
    A. 20
    B. more than 20
    C. 12
    D. less than 2
    E. 10

 

  1. The largest group of Americans live in:
    A. suburban areas.
    B. farm areas.
    C. central cities.
    D. rural areas.

 

 

  1. Regarding the population distribution in urban and suburban areas:
    A. Migration to rural areas from urban areas has been continuous in the U. S. since 1800.
    B. Middle-income consumers have been moving to the suburbs continuously since World War II.
    C. Todays urban economic system is more dependent on central cities than it used to be.
    D. Purchase patterns tend to be the same in the suburbs and central cities.
    E. All of the above.

 

  1. Regarding the population distribution in urban and suburban areas,
    A. more people live in suburbs than in central cities.
    B. the share of the U.S. population living on farms has dropped to less than 2 percent.
    C. professionals with high incomes tend to concentrate in metro areas.
    D. purchase patterns in suburbs are often different from those in central cities.
    E. All of the above are true.

 

  1. Migration from rural to urban areas
    A. has been sporadic in the United States since 1800.
    B. has declined since 1950.
    C. has still not changed U.S. to an urban or suburban society.
    D. can result in misleading descriptions of markets.
    E. does not change the nature of markets.

 

  1. A Metropolitan Statistical Area (MSA):
    A. must contain one city of 10,000 or more people.
    B. is an urbanized area with a population of at least 2,000,000 people.
    C. is an integrated economic and social unit with a large population nucleus.
    D. usually includes several cities.
    E. Both B and D are true.

 

 

  1. A Metropolitan Statistical Area (MSA):
    A. contains one city of 500,000 or more.
    B. is an integrated economic and social unit having a large population nucleus.
    C. is a consolidated set of cities and suburbs.
    D. consists of one or more counties which must contain a total population of at least 2,000,000.
    E. Both C and D are required for an area to be designated an MSA.

 

  1. A Metropolitan Statistical Area (MSA) is:
    A. an area where there has been at least a 15 percent change in the population during the previous 10 years.
    B. a city with 250,000 or more people.
    C. generally centered on one city or urbanized area of 50,000 or more inhabitants and includes bordering urban areas.
    D. a Census Bureau term that corresponds to county-by-county political boundaries.
    E. All of the above.

 

  1. A ______ is an integrated economic and social unit with a large population nucleus.
    A. Small Urban Unit
    B. Consolidated Media Market
    C. PRIZM Cluster
    D. Consolidated Target Market
    E. Metropolitan Statistical Area

 

  1. Which of the following statements is true?
    A. A Metropolitan Statistical Area generally centers on one urbanized area of 50,000 or more in population and includes bordering urban areas.
    B. Some national marketers sell only in the largest Metropolitan Statistical Areas.
    C. For most marketers, Metropolitan Statistical Areas are a more useful classification method than political boundaries.
    D. All of the above are true statements.
    E. None of the above are true statements.

 

 

  1. Metropolitan Statistical Areas
    A. are attractive to many marketers, but usually are very competitive.
    B. are declining in importance.
    C. offer lower sales potential than might be suggested by the population base involved.
    D. All of the above are true.
    E. None of the above is true.

 

  1. Consolidated Metropolitan Statistical Areas (CMSA):
    A. are the central city areas of the largest urban areassuch as New York City and Los Angeles.
    B. are the largest MSAsthose with a population of more than 1,000,000.
    C. are of little interest to marketers because they are defined by political boundaries rather than on some other, more useful, segmenting dimensions.
    D. have large populations, but usually are only of interest to marketers who are targeting low income consumers.
    E. Both C and D are true.

 

  1. A Consolidated Metropolitan Statistical Area
    A. is a group of small towns or cities that, taken together, have a total population of 100,000.
    B. is smaller than an MSA.
    C. is a large metropolitan statistical areawith over 1 million population.
    D. is the central city area of a large city.
    E. None of the above is true.

 

  1. Identify the INCORRECT statement pertaining to Metropolitan Statistical Areas (MSAs).
    A. About 40 percent of all Americans live in the 20 largest CMSAs.
    B. MSAs are integrated economic and social units with large population nuclei.
    C. MSAs center on a city of 50,000 or more inhabitants and include bordering urban areas.
    D. MSAs with a population of below 50,000 inhabitants are called Consolidated Metropolitan Statistical Areas.
    E. The U.S. Census Bureau reports data by MSA.

 

 

  1. The percentage of Americans who move each year.
    A. is less than 2 percent.
    B. is more than 50 percent.
    C. is about 12 percent.
    D. is about 36 percent.
    E. difficult to estimate because some people move within the same town.

 

  1. About _____________ percent of the American population moves each year.
    A. five
    B. twenty
    C. twelve
    D. fifteen
    E. twenty-eight

 

  1. Mobility has an important bearing on marketing planning. Approximately what percent of Americans move each year?
    A. 2 percent
    B. 12 percent
    C. 24 percent
    D. 36 percent
    E. 50 percent

 

  1. Regarding U.S. population changes,
    A. about 12 percent of all Americans move each year.
    B. some of the areas with the largest populations are losing population.
    C. the overall U.S. population continues to grow rapidly.
    D. All of the above are true.
    E. Only A and B are true.

 

 

  1. People who move to a new home (that is, mobile consumers):
    A. are not good targets for most products since buying a new house usually consumes most of their discretionary income.
    B. are split about 70 percent for local (same county) and 30 percent for long-distance moves.
    C. represent only about 5 percent of all Americans in any given year.
    D. create opportunities for marketers only when a long distance move is involved.
    E. All of the above are true.

 

  1. U.S. mobiles (consumers who move):
    A. are not a very attractive marketsince less than 2 percent of all Americans move each year.
    B. must make many market-oriented decisions fairly quickly after they move.
    C. tend to ignore national retailers.
    D. tend to restrict their purchases until they become very familiar with their new area.
    E. generally have less money to spend than other groups.

 

  1. Regarding U. S. mobiles (people who move):
    A. Marketers should not concern themselves with local mobiles, who move within the same city or MSA, because they are not likely to need new goods or services.
    B. About half of all Americans move each year.
    C. Marketers try to locate mobiles and make them aware of market offerings before they make purchase decisions.
    D. All of the above.
    E. None of the above.

 

  1. Which of the following observations about the population trends in the U.S. consumer market is CORRECT?
    A. About 25 percent of Americans move each year.
    B. Almost half of all moves are within the same county.
    C. Local moves are not very important to marketers only long-distance moves.
    D. Retail chains and national brands have an advantage with mobile customers.
    E. Population shifts are permanent.

 

 

  1. Over the last 60 years, the distribution of buying power in the United States has shifted:
    A. very little.
    B. only slightly, but the ongoing trend has been toward a larger percentage of people in the lower income levels.
    C. dramaticallywith a much smaller middle income group and a much larger group living in poverty.
    D. dramaticallywith many more consumers in the middle and upper income levels.

 

  1. Regarding the distribution of U.S. family income,
    A. the U.S. income distribution is similar to that of Canada and Japan.
    B. the higher income groups still receive a big share of the total income.
    C. buying power has generally become more evenly distributed in the last 60 years.
    D. All of the above are true.
    E. B and C are true.

 

  1. All of the following statements about the income distribution in the United States are correct except
    A. sixty years ago, most families were just over a subsistence level.
    B. by the 1970s, real income in the U.S. had risen.
    C. during the 1960s the growth in income slowed due to inflation.
    D. since 2000, median income has declined.
    E. real income growth has slowed.

 

  1. ____ income is adjusted to take out the effects of inflation on purchasing power.
    A. Disposable
    B. Real
    C. Taxable
    D. Total
    E. Discretionary

 

 

  1. With respect to income, government data indicate that:
    A. the top 5 percent get more than 40 percent of total income.
    B. the bottom 5 percent get about 20 percent of total income.
    C. the median income for U.S. families is about $50,000.
    D. there are only a few families in the United States with incomes over $75,000.
    E. None of the above is a true statement.

 

  1. The 20 percent of U.S. families with the highest incomes receive:
    A. about the same total income as the next highest 20 percent.
    B. about twice as much income, on average, as the lowest 20 percent group.
    C. almost 80 percent of the total income.
    D. almost 50 percent of the total U.S. income.
    E. only about 20 percent of the total U.S. income.

 

  1. About what percentage of TOTAL U.S. income goes to the 20 percent of families with the top incomes?
    A. About 75 percent
    B. About 95 percent
    C. About 15 percent
    D. About 25 percent
    E. About 50 percent

 

  1. The percentage of U.S. families with incomes of $113,205 and over in 2008 received __________ percent of total income.
    A. about 50
    B. about 75
    C. 10-15
    D. about 25
    E. less than 5

 

 

  1. The highest earners in the U.S., the top 20 percent income group, receives about ____ of total income earned in the U.S.
    A. 37%
    B. 48%
    C. 59%
    D. 70%
    E. 82%

 

  1. In the United States, the __________ income group receives the smallest share of total income.
    A. lowest 20 percent
    B. second lowest 20 percent
    C. middle 20 percent
    D. second highest 20 percent
    E. highest 20 percent

 

  1. Which of the following statements about income distribution in the United States in 2008 is NOT TRUE?
    A. Higher-income groups received a very small share of total income.
    B. The median income of families was about $61,521.
    C. The top 20 percent income group received almost 48 percent of the total income.
    D. Well-to-do families with incomes over $200,000 got over 20 percent of the total income.
    E. Almost 16 million families had less than $27,800 income.

 

  1. The lowest 20 percent income group in the U.S.
    A. is not an attractive market for any commodities.
    B. may receive food stamps, Medicare, and public housing, which increases their buying power.
    C. is never a target of marketers.
    D. accounts for 20 percent of all families and receives 10 percent of total income.
    E. receives a surprisingly large share of total income.

 

 

  1. The median family income in the U.S. in 2008 was about:
    A. $31,500
    B. $41,500
    C. $51,500
    D. $61,500
    E. $81,500

 

  1. Disposable income
    A. is what is left after taxes.
    B. is the income adjusted to take out the effects of inflation.
    C. is the total income of a family.
    D. is the income after paying for necessities.
    E. is the same as per capita income.

 

  1. Disposable income means:
    A. discretionary income.
    B. income before taxes.
    C. income less necessity expenditures.
    D. family income.
    E. income after taxes.

 

  1. Disposable income means:
    A. a familys income AFTER taxes.
    B. the amount a family spends on consumption.
    C. the amount a family has left to spend AFTER paying for necessities.
    D. a familys income BEFORE taxes.
    E. the amount a family has left to spend AFTER taxes and savings.

 

  1. Disposable income is defined as:
    A. total market value of goods and services produced.
    B. gross domestic product per capita.
    C. income available after taxes.
    D. income available before taxes.
    E. income available after taxes and necessities.

 

 

  1. The amount of income a family has left after paying taxes is:
    A. Discretionary income.
    B. Personal income.
    C. Total income.
    D. Disposable income.
    E. Marginal income.

 

  1. Misty Hancock is a sales rep for a computer producer. Her salary last year was $30,000, and she earned another $5,000 in sales commissions. She paid $6,000 in taxes, and spent $8,000 on food, housing, a c

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