Part VII Test Bank
1. The text book as a whole takes the perspective that capitalist ownership of media produces multiple and diverse types of media content.
2. The term ____________ was first used by Marxists to refer to the ideas imposed on the working class by the owners of the means of production to get members of the subservient class to consent to their own oppression.
3. ___________ refers to the ways in which ideas are embedded in social institutions to create a dominant understanding that supports the status quo.
4. The fact that the vast majority of television characters are middle or upper-middle class is
a. overt classism
*b. inferential classism
c. high culture
5. Butsh argues that because gender status is inverted in working class sitcoms but not middle-class sitcoms this is a statement about
c. the political economy
d. none of the above
6. Which are NOT cited as factors affecting network decision making?
a. attracting the right audience
b. producing programming suited to advertising
c. risk avoidance
*d. getting the right actors to appear on the show
7. Diversity in television programming is more likely to occur when
*a. ratings are low
b. ratings are high
c. when there are too many shows within a given genre
d. when the industry is well established
8. _____________ refers to an economic ideology that believes each person can protect themselves from economic disaster.
c. Cultural Studies
9. Which is NOT described as promoting neoliberalism?
a. Judge Judy
b. Oprah Winfrey
*c. The Cosby Show
d. all of the above
10. What is NOT part of progressive thinking?
a. one of its goals is social change
b. it tends to be left-wing on economic issues
c. it is concerned with equality
*d. it wants to return to values of the 1960s
11. Which is not a media platform?
*a. Judge Judy
12. Media convergence refers to the blurring of the boundaries between commercial and noncommercial media formats.
13. The term ____________ refers to changes in the ways producers and distributors of media products must operate as they seek to capture both national mass audiences and diverse local and niche markets in other parts of the world.
d. media convergence
14. What is NOT one of the things a television program must be able to do?
a. attract a large number of people
b. attract the right people
c. deliver people to the advertisers in the right frame of mind
*d. reflect ethical standards
15. Reality shows pose great financial risks for the networks.
16. Rev. Run and Snoop Dogg model similar relationships to the American Dream.
17. The American Dream ideology is often included in discussions about ________.
*a. neoliberalism and individualism
b. neoliberalism and collectivism
c. neoliberalism and Marxism
d. neoliberalism and racism
18. The American Dream is equally accessible to all.
19. Because of the real nature of reality shows, this is one genre that is able to break racial stereotypes.
20. According to Song, Asian Americans have now become the super minority in popular media.
21. Reality programming is one site where neoliberal approaches to citizenship have materialized on television.
22. The term __________ refers to the tendency to create more visually entrancing and emotionally exciting events to attract and maintain audiences.
23. Tait argues that Extreme Makeover ________ plastic surgery, while Nip/Tuck ________ the cultural acceptance of it.
a. disrupts, normalizes
*b. normalizes, disrupts
c. critiques, encourages
d. glamorizes, normalizes
24. Nip/Tuck attempts to reveal the ________ nature of plastic surgery.
*d. all of the above
25. Gossip Girl is about ___________.
a. class critique
*b. establishing who one really is
c. competitive ideologies
d. none of the above
26. Some worry that ______________ may be a threat to television.
a. video games
b. cell phones
*d. the Internet
27. The use of Bit Torrent has _________ implications.
*d. all of the above
28. The use of file sharing is an example of __________.
*a. digital convergence
b. the American Dream
29. How does Judge Judy convey neoliberalism?
*a. Judge Judy reflects a neoliberal ideology by blending images of democracy with a private and individual approach to conflict management. Government is not a political entity but of the self. The individual must take responsibility for their own actions. See Ouellettes article on page 549.
30. Why does contemporary TV frequently show characters discovering who they really are through live performances?
*a. One possible reason is TVs desire to respond to the Internet. Some people view the Internet as a threat to televisions ability to attract audiences, so TV may want to compete with the Internets largely user-generated content. See Kosnicks article on page 569.
31. How can Television viewing be regarded as therapy?
*a. TV has tried to position itself as therapeutic by arguing that it may help ones relationship with their spouse or kids, provide information on common problems, and encourage the discussion of feelings. See page 574.
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