STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION 3RD EDITION BY SCHILLING -TEST BANK

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STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION 3RD EDITION BY SCHILLING -TEST BANK

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WITH ANSWERS

STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION 3RD EDITION BY SCHILLING -TEST BANK

Chapter 02

Sources of Innovation

 

True/False

 

  1. Sometimes knowing a field too well can stifle creativity.

 

Answer: True

Difficulty: Moderate

Page: 19

 

  1. The organizations structure, routines, and incentives can thwart individual creativity, but not amplify it.

 

Answer: False

Difficulty: Moderate

Page: 20

 

  1. Sometimes paying people for suggestions undermines creativity because it focuses their shift on extrinsic motivation.

 

Answer: True

Difficulty: Hard

Page: 20

 

  1. Though a generalist by nature, inventors are specialists in the field in which they invent.

 

Answer: False

Difficulty: Moderate

Page: 21

 

  1. Innovation often originates with those who create solutions for their own needs.

 

Answer: True

Difficulty: Easy

Page: 22

 

  1. The qualities that make people inventive do not necessarily make them entrepreneurial.

 

Answer: True

Difficulty: Moderate

Page: 22

 

  1. Manufacturers typically create new product innovations in order to profit from the sale of the innovation to customers.

 

Answer: True

Difficulty: Moderate

Page: 23

 

  1. Firms consider their in-house R&D to be their least important source of innovation, but still feel it is necessary to possess.

 

Answer: False

Difficulty: Easy

Page: 25

 

  1. The most frequent collaborations are between firms and their customers, suppliers, and local universities.

 

Answer: True

Difficulty: Moderate

Page: 26

 

  1. A complementor is a company or individual that produces goods or services that enhance the value of another product.

 

Answer: True

Difficulty: Easy

Page: 27

 

  1. The creation of university technology transfer offices accelerated rapidly in the United States after the Bayh-Dole Act was passed.

 

Answer: True

Difficulty: Easy

Page: 28

 

  1. The Small Business Technology Transfer (STTR) program facilitates partnerships between small businesses and nonprofit research institutions.

 

Answer: True

Difficulty: Moderate

Page: 29

 

  1. Science parks often give rise to technology clusters that have long-lasting and self-reinforcing advantages.

 

Answer: True

Difficulty: Moderate

Page: 30

 

  1. Collaborative research is especially important in high-technology sectors.

 

Answer: True

Difficulty: Moderate

Page: 31

 

  1. Technology clusters may span a region as narrow as a city or as wide as a group of neighboring countries.

 

Answer: True

Difficulty: Moderate

Page: 32

 

  1. A cluster of firms with high innovation productivity will discourage other firms from establishing themselves in the same area.

 

Answer: False

Difficulty: Easy

Page: 33

 

  1. The degree to which innovative activities are geographically clustered does not depend on the national differences in the way technology development is funded or protected.

 

Answer: False

Difficulty: Moderate

Page: 34

 

  1. The likelihood of technological spillovers varies across countries.

 

Answer: True

Difficulty: Moderate

Page: 35

 

  1. A knowledge broker puts existing information to use in new and profitable ways.

 

Answer: True

Difficulty: Moderate

Page: 36

 

  1. Research suggests that most innovation is due to the discovery of something fundamentally new.

 

Answer: False

Difficulty: Hard

Page: 36

 

 


Multiple Choice

 

  1. Which of the following products would be considered novel?
  2. A detergent advertises that it can remove spots.
  3. A company announces it has produced a recreational hovercraft for sale in toy stores.
  4. A cell phone company announces that it now offers text messaging.
  5. A college announces it will install artificial turf on its football field.

 

Answer: b

Difficulty: Hard

Page: 18-19

 

  1. Which of the following persons is most likely to come up with a new way of manufacturing socks for a textile company?
  2. Bill, who has been the mechanic working on the current socks manufacturing equipment for the last 15 years. He proudly states that he is a true expert on every aspect of these machines.
  3. Kate, who knows the basics of how the socks are now manufactured and how the machines work, but comes from a completely different background as far as training and experience are considered.
  4. Frank, who has been newly hired because of his mechanical knowledge, but has no real knowledge or understanding of how socks are manufactured.
  5. Lisa, who is the Plant Manager and is known as being impatient with her subordinates.

 

Answer: b

Difficulty: Hard

Page: 19

 

  1. Which of the following will probably have the least influence on organizational creativity?
  2. The creativity of the individuals in the organization
  3. The organizational structure
  4. Incentives provided for creativity
  5. Location of the organization

 

Answer: d

Difficulty: Moderate

Page: 20

 

  1. The difference between Hondas employee-driven idea system (EDIS) and a traditional suggestion box is that Hondas system
  2. does not pay employees for ideas.
  3. screens ideas for practicality before paying employees.
  4. requires those who submit ideas to follow through with the suggestion, overseeing its progress from concept to implementation.
  5. only ends up accepting about 10 percent of the suggestions submitted.

 

Answer: c

Difficulty: Moderate

Page: 20

 

  1. Southeaster Athletic Mats, Inc. produces gym mats for school and health clubs. The company recently put a metal box near the time clock and asked employees to submit ideas in writing for improved productivity. It offered $10 for every idea it implemented. This is an example of a(n)
  2. employee-driven idea system (EDIS).
  3. suggestion box.
  4. legal bribe.
  5. applied research.

 

Answer: b

Difficulty: Easy

Page: 20

 

  1. According to studies, which of the following tends to be true of prolific inventors?
  2. Inventors tend to have specialized almost solely in one field.
  3. Inventors tend to be curious, and question the assumptions made in a field.
  4. Inventors typically patent and commercialize most of their inventions.
  5. Inventors tend to interact socially and seek local solutions to problems.

 

Answer: b

Difficulty: Moderate

Page: 21

 

  1. The Smith brothers were trying to come up with a new cough drop but Alvin Smith kept saying to his brother, Frank, I really would like to understand more about what makes a person cough in the first place. Frank kept saying, We need to quit worrying about theoretical stuff and just focus on how to stop the coughing. Which of the brothers is most likely to be a successful inventor?
  2. Alvin
  3. Frank
  4. They are equally likely to be successful inventors
  5. Neither is very likely to be a successful inventor

 

Answer: a

Difficulty: Hard

Page: 21

 

  1. Which of the following is not true regarding user innovators?
  2. They have a deep understanding of their unmet needs.
  3. They have an intention to profit from the sale of their innovation.
  4. They have an incentive to create solutions for their own needs.
  5. Their innovations can lead to the development of new industries.

 

Answer: b

Difficulty: Moderate

Page: 23

 

  1. Susan works for a large chemical company in the Research and Development department. Her degree was in Biology and the company is encouraging her to study the mating habits of various insects to develop a better method of controlling insect damage to crops. The type of research Susan is engaged in is called _____ research.
  2. basic
  3. applied
  4. development
  5. primary

 

Answer: b

Difficulty: Moderate

Page: 25

 

  1. Which of the following is the correct sequence of steps for the science-push approach to research and development?
  2. Customers express an unmet need, R&D develops the product to meet that need, the product is produced, and the Marketing team promotes the product.
  3. Scientific discovery leads to an invention, the Engineering team designs the product, it is manufactured, and the Marketing team promotes it.
  4. Marketing does research to discover a need, R&D comes up with the product concept which is refined by engineering, the Manufacturing team produces it, and the Marketing team sells it.
  5. Manufacturing sees a way to improve a product, R&D takes the suggestions and expands on it, the Engineering team redesigns it, the Manufacturing team implements the change, and the Marketing team sells it.

 

Answer: b

Difficulty: Hard

Page: 25

 

  1. The demand-pull approach to research and development refers to
  2. research and development that focuses on developing products that are expected to increase demand in a particular market segment.
  3. research and development that begins by examining the outputs of the firms basic research, and considering what potential commercial applications may be constructed from those outputs.
  4. research and development that greatly overextends the development budget of the firm.
  5. research and development that originates as a response to the specific problems or suggestions of customers.

 

Answer: d

Difficulty: Moderate

Page: 25

 

  1. Which of the following is not a source for successful innovation?
  2. In-house research and development.
  3. Customers.
  4. External networks of firms.
  5. Government funding

 

Answer: d

Difficulty: Easy

Page: 26

 

  1. Organizations that produce products such as light bulbs for lamps, or DVD movies for DVD players are examples of
  2. competitors.
  3. inventors.
  4. complementors.
  5. incubators.

 

Answer: c

Difficulty: Easy

Page: 27

 

  1. The president of Mountain Home University has been asked by her board of trustees to set up a mechanism for the commercialization of technology developed at the university. Such a mechanism is typically called a
  2. business department.
  3. commercialization office.
  4. technology transfer office.
  5. royalty department.

 

Answer: c

Difficulty: Moderate

Page: 28

 

  1. According to the text, The Bayh-Dole Act of 1980
  2. made the transfer of technology to enemies of America illegal.
  3. allowed universities to collect royalties on inventions funded with taxpayer dollars.
  4. made it impossible to patent inventions developed at universities.
  5. made it legal for private companies to invest in research and technology.

 

Answer: b

Difficulty: Easy

Page: 28

 

  1. Regional districts that are set up by the government to foster R&D collaboration between government, universities, and private firms are typically called
  2. government alliances.
  3. research collaboration areas (RCAs).
  4. incubators.
  5. science parks.

 

Answer: d

Difficulty: Easy

Page: 28

 

  1. In 2001, Shanghais Municipal Government set aside 13 square kilometers area near the Huangpu River for university laboratories, and start-up firms in microelectronics, digital technology, and life sciences. It was hoped that the area would foster strong research ability, the development of an advanced technology labor pool, and foster the creation of new industries in Shanghai. This area would best be termed a(n)
  2. industry
  3. incubator
  4. science park
  5. knowledge broker

 

Answer: c

Difficulty: Moderate

Page: 28

 

  1. Institutions designed to nurture the development of new business that might otherwise lack access to adequate funding or advice are called
  2. government alliances.
  3. research collaboration areas (RCAs).
  4. incubators.
  5. science parks.

 

Answer: c

Difficulty: Easy

Page: 29

 

  1. The objective of the Small Business Technology Transfer (STTR) program is to
  2. more fully leverage the innovation that takes place in research laboratories by connecting research scientists with entrepreneurs.
  3. help small businesses develop and commercialize a new innovation.
  4. to provide financial assistance to small business that have significant innovation capabilities.
  5. to aid technology entrepreneurs by offering them financial and advisory services.

 

Answer: a

Difficulty: Moderate

Page: 29

 

  1. A _____ is a regional group of firms that have a connection to a common technology, and may engage in buyer, supplier, and complementor relationships, as well as research collaboration.
  2. science park
  3. regional incubator
  4. research collaboration area (RCA)
  5. technology cluster

 

Answer: d

Difficulty: Easy

Page: 32

 

  1. When companies form a technology cluster it often results in
  2. greater security among the companies to prevent industrial spying from competitors who are now located close by.
  3. less new startups because people who have interest in this industry would prefer to work for an established company.
  4. a shrinking supply of trained labor due to the competition for the skills needed by the industry among the companies in the area.
  5. the attraction of other firms to the area.

 

Answer: d

Difficulty: Moderate

Page: 33-34

 

  1. Which of the following would be considered true about an agglomeration economy?
  2. Helps enhance proximity in knowledge exchange.
  3. Helps firms understand the drivers and benefits of clustering for developing a strategy.
  4. Helps overcome the market failure that can result when a new technology has the potential for important societal benefits.
  5. Helps firms reap benefits by locating them in close geographical proximity to each other.

 

Answer: d

Difficulty: Moderate

Page: 34

 

  1. Which of the following would typically be considered a downside to geographical clustering?
  2. Firms may have to lower prices on their products because there are many local competitors serving the same market.
  3. Firms have to spend more on transportation costs for their inputs because suppliers are located far away.
  4. Firms in a region have lower net income because the tax rate in that region is very high.
  5. Firms may benefit by improvements in local infrastructure such as roads and utilities.

 

Answer: a

Difficulty: Easy

Page: 34

 

  1. Which of the following would not affect geographic clustering of an industry?
  2. The nature of the technology.
  3. The degree to which communication and frequent interaction is required for knowledge sharing.
  4. Population density of labor.
  5. Profit margins of a technology firm.

 

Answer: d

Difficulty: Moderate

Page: 34

 

  1. 45. _____ is a positive externality of research and development efforts.
  2. Knowledge broker
  3. Agglomeration
  4. Technological spillover
  5. Technology cluster

 

Answer: c

Difficulty: Easy

Page: 35

 


Essay

 

  1. You have just been given an assignment within your company to design a creativity training program. Describe the elements you would include in the program and explain the rationale of each one.

 

Answer: One element of a creativity training program would be to bring in a communications expert to teach managers how to encourage novel thinking and autonomy through the use of verbal and nonverbal cues. The program might also include exercises that encourage employees to consider simpler representations of a problem to avoid getting bogged down in the details, and develop rudimentary prototypes. The program probably should not entail extrinsic (e.g., monetary) rewards, and instead should encourage intrinsic rewards such as recognition, giving the employees considerable ownership over their projects, and emphasizing the beneficial impact new solutions have on the welfare of customers.

 

Difficulty: Moderate

Page: 20

 

  1. If you were in charge of a Research and Development (R&D) department for a large pharmaceutical company, would you encourage your researchers to do basic research or applied research? Provide the rationale for your answer.

 

Answer: The Research and Development (R&D) department for a large pharmaceutical company should probably encourage its researchers to do both basic research and applied research. Basic research is directed at increasing understanding of a topic or field. This type of knowledge will help the company to better understand the medical field and to come up with approaches to applied research. For example, research to understand why and how people develop diabetes would provide guidelines into approaches to treatment. Applied research is targeted at increasing knowledge for a specific application. The development of new methods of treatment based on the findings of basic research would be the next logical step to take. This type of research would also require creativity and innovation but would be targeted at treating an illness in a certain way.

 

Difficulty: Hard

Page: 25

 

  1. At a retreat by the Salisbury City Council, community leaders held a discussion on attracting and developing new businesses and increasing employment rates in the city. One leader suggested that the city consider sponsoring a business incubator. Explain what an incubator is and how this might help the city meet its goals.

 

Answer: An incubator is an institution designed to nurture the development of new businesses that might otherwise lack access to funding or advice. It allows companies to share costs and resources until they can stand on their own. If an incubator were started in Salisbury, it would help new businesses to grow and prosper. These businesses could then move out to locations of their own and hire local residents as employees. The city would not have to offer tax breaks or compete with other cities for the location of existing companies, but would be growing their own businesses.

 

Difficulty: Moderate

Page: 28-30

 

  1. If you were looking for a location for your software development company why might you consider Silicon Valley? What are the drawbacks to that location?

 

Answer: A software development company would find Silicon Valley an attractive location because so many other high-tech computer-oriented companies are located there. The software company might be able to share information with complementors or to more easily find new employees who have been trained by other companies. Drawbacks to that location might include the fact that other companies hire away their employees or other companies might find out about proprietary technologies the company is developing. Current employees may follow the examples of others and leave the software development company to start their own company.

 

Difficulty: Moderate

Page: 34

 

  1. Explain the concept of technology spillovers.

 

Answer: Technological spillovers are a positive externality from R&D resulting from the spread of knowledge across organizational or regional boundaries. Technology spillovers are a significant influence on innovative activity. The likelihood of spillovers is also a function of the nature of the underlying knowledge base and the mobility of the labor pool.

 

Difficulty: Easy

Page: 35

 

 

Chapter 12

Managing New Product Development Teams

 

True/False

 

  1. Research has shown that large product development teams are superior to small teams because they can share the work and have better ideas. Commitment of team members is also higher.

 

Answer: False

Difficulty: Moderate

Page: 266

 

  1. A cross-functional team is one that has members of different ethnic backgrounds in it.

 

Answer: False

Difficulty: Easy

Page: 266

 

  1. Cross-functional communication can lead to longer cycle times.

 

Answer: False

Difficulty: Easy

Page: 266

 

  1. Homogeneous teams should possess more information, on average, than heterogeneous groups.

 

Answer: False

Difficulty: Moderate

Page: 267

 

  1. The personality traits of individuals do not have an impact on the success of new product development teams.

 

Answer: False

Difficulty: Easy

Page: 268

 

  1. Negotiating delivery deadlines is a task coordination activity.

 

Answer: True

Difficulty: Easy

Page: 268

 

  1. In a functional team approach to new product development, team members remain in their functional departments and meet periodically to work on the project.

 

Answer: True

Difficulty: Easy

Page: 269

 

  1. Functional team members are usually highly committed to development projects.

 

Answer: False

Difficulty: Moderate

Page: 269

 

  1. Functional teams typically have a project manager or dedicated liaison personnel.

 

Answer: False

Difficulty: Moderate

Page: 269

 

  1. In heavyweight teams, the long-term career development of individual members rests with their project managers rather than their functional managers.

 

Answer: False

Difficulty: Moderate

Page: 270

 

  1. Heavyweight teams are permanent in nature.

 

Answer: False

Difficulty: Easy

Page: 270

 

  1. Lightweight teams are suitable for platform projects.

 

Answer: False

Difficulty: Moderate

Page: 271

 

  1. The evaluation of members of a lightweight team is done by the project manager.

 

Answer: False

Difficulty: Moderate

Page: 271

 

  1. Autonomous teams usually undertake derivative projects.

 

Answer: False

Difficulty: Moderate

Page: 271

 

  1. The contract book must be developed before a project charter can be written.

 

Answer: False

Difficulty: Easy

Page: 272

 

  1. Project champions are suitable for heavyweight teams.

 

Answer: True

Difficulty: Moderate

Page: 272

 

  1. The purpose of the contract book is to gain commitment to and ownership of the new product development from team members.

 

Answer: True

Difficulty: Easy

Page: 273

 

  1. If members of a new product development team live and work great distances from each other, a virtual team may have to be developed.

 

Answer: True

Difficulty: Easy

Page: 273

 

  1. In forming a virtual team, you should choose persons who avoid interaction so that no one person dominates the group.

 

Answer: False

Difficulty: Easy

Page: 273

 

  1. The decentralized self-coordination international virtual team is suited to architectural innovation.

 

Answer: False

Difficulty: Hard

Page: 274

 

  1. Virtual teams are adept at exchanging tacit knowledge.

 

Answer: False

Difficulty: Moderate

Page: 275

 

 

Multiple Choice

 

  1. Kates supervisor called her to talk about her participation in a new product development team. The supervisor told Kate she had been engaging in social loafing. This meant that Kate
  2. would work only when she was around other people.
  3. would engage in too much socializing while working.
  4. would not put much effort into the teams work because it was a large team and she figured her effort would not be needed or recognized.
  5. would waste time on social networking sites.

 

Answer: c

Difficulty: Moderate

Page: 266

 

  1. Your boss does not favor the use of cross-functional teams. How would you respond to this?
  2. The use of cross functional teams can result in products that do not satisfy customers needs.
  3. A cross-functional interface can help better ensure a products quality and price.
  4. Cross-functional teams usually result in products that cannot be engineered.
  5. Cross-functional teams necessitate the need for back and forth iterations between different stages in the product development process leading to longer cycle times.

 

Answer: b

Difficulty: Hard

Page: 266

 

  1. In constructing new product development teams,
  2. the larger the team, the easier it is to foster a shared sense of identity among team members.
  3. as the size of the team increases, the potential for social loafing increases.
  4. cross-functional communication can lead to a poor fit between product attributes and customer requirements.
  5. the diversity of team members helps avoid homophily.

 

 

Answer: b

Difficulty: Hard

Page: 266-267

 

  1. The Vice President of Fortune Computers is trying to decide on the composition of a new product development team. If he chooses members who are from different backgrounds, the positive effects will be
  2. broader knowledge base.
  3. increased trust.
  4. good coordination and communication right from the start.
  5. social loafing.

 

Answer: a

Difficulty: Easy

Page: 267

 

  1. The Vice President of Biogyn Lifesciences is trying to decide on the composition of a new product development team. If she chooses members who are from different backgrounds, one of the disadvantages will be
  2. the team will more quickly achieve consensus on ideas.
  3. the team may have more difficulty communicating and cooperating.
  4. the team will tend to have more difficulty generating multiple ways of looking at the problem.
  5. the team will spend too much time socializing.

 

Answer: b

Difficulty: Easy

Page: 267

 

  1. Jan is the member of a new product development team. Her supervisor asked her how she likes the experience and she replied, Our team seems to be suffering from homophily. This means that
  2. team members are afraid of persons who are more senior to them.
  3. team members spend all their time chatting about personal issues.
  4. team members are only interested in talking to people very different from themselves.
  5. team members only like other people whom they perceive as being similar to themselves.

 

Answer: d

Difficulty: Moderate

Page: 267

 

  1. Which of the following statements is true regarding the various boundary-spanning activities in new product development teams?
  2. Asking a teams internal customers for their comments on the teams performance is an ambassador activity.
  3. Developing a project schedule is a task coordination activity.
  4. Acting as representative of a team at a regional company conference is a scouting activity.
  5. Identifying journals that can further enhance team members knowledge is a task coordination activity.

 

Answer: b

Difficulty: Hard

Page: 268

 

  1. Dr. Askew was the Chairman of the Freshman Program Committee at Mountain Home University. This committee was designing a new curriculum for freshman. When he heard that the department chair of the Business department doubted the effectiveness of the committee, Dr. Askew went to meet with the chair and assure her of the committees progress. Dr. Askew is performing a(n) _____ activity, which is a boundary-spanning activity.
  2. ambassador
  3. task coordination
  4. scouting
  5. paternalism

 

Answer: a

Difficulty: Easy

Page: 268

 

  1. Dr. Askew was the Chairman of the Freshman Program Committee at Mountain Home University. This committee was designing a new curriculum for freshman. When he negotiated with the Dean of the University that committee members have no other service assignments so they could concentrate on this project and that the team be given 12 months to complete its goals, he was performing a(n) _____ activity.
  2. ambassador
  3. task coordination
  4. scouting
  5. paternalism

 

Answer: b

Difficulty: Easy

Page: 268

 

  1. Dr. Askew was the Chairman of the Freshman Program Committee at Mountain Home University. This committee was designing a new curriculum for freshman. When he did an Internet search of the websites of other colleges and universities to discover what type of freshman curriculum they have developed, he was performing a(n) _____ activity.
  2. ambassador
  3. task coordination
  4. scouting
  5. paternalism

 

Answer: c

Difficulty: Easy

Page: 268

 

  1. Andrew has put together a functional new product development team. Which of the following is most likely to be true about this team?
  2. Team members will spend up to 50% of their time on team-related activities.
  3. The team will require a person to act as a dedicated liaison.
  4. Team members will need to coordinate with members from different functions.
  5. The team will most likely handle derivative projects.

 

Answer: d

Difficulty: Easy

Page: 269

 

  1. Karen is a member of a new product development team. She still reports to her manager, the marketing director, but spends about 25 percent of her time on the project. Her team has a project manager. This sounds like a(n) _____ team.
  2. functional
  3. lightweight
  4. heavyweight
  5. autonomous

 

Answer: b

Difficulty: Easy

Page: 270

 

  1. Susan is the member of a new product development team. She no longer reports to her manager, the engineering director, and spends all of her time on the project. However, the team will disband once the new product is on the market. This sounds like a(n) _____ team.
  2. functional
  3. lightweight
  4. heavyweight
  5. autonomous

 

Answer: c

Difficulty: Easy

Page: 270

 

  1. Frank tells his son about when he was part of the Macintosh team at Apple Computer. The team had its own building, own dress, and behavior code. They had their own operating procedures and even their own flag (skull and crossbones to show they were rebels). This sounds like a(n) _____ team.
  2. functional
  3. lightweight
  4. heavyweight
  5. autonomous

 

Answer: d

Difficulty: Easy

Page: 270

 

  1. Apple Computers reported that once the Macintosh computer was successfully launched, many of the people on the development team had trouble adjusting to the corporate culture again and some even left the company. This is one drawback of the _____ team.
  2. functional
  3. lightweight
  4. heavyweight
  5. autonomous

 

Answer: d

Difficulty: Easy

Page: 270-271

 

  1. Sam works at Waterways Inc. and will be heading a team of individuals to work on improving the cost, quality, and performance of the companys award winning water purifying system. Based on this information, which of the following is most likely to be true?
  2. Sam is a junior manager.
  3. Team members will be located in their respective functions.
  4. Sam has a high level of power.
  5. The potential for conflict between the team and the functions is low.

 

Answer: c

Difficulty: Hard

Page: 271

 

  1. Bill is looking for a team leader for a heavyweight new product development team. He told his administrative assistant that he needs someone with multilingual skills. By this he means someone who
  2. can speak English and Spanish.
  3. can speak the language of marketing, engineering, and manufacturing.
  4. can speak as well as listen well to others.
  5. can speak without bias toward any employee.

 

Answer: b

Difficulty: Moderate

Page: 272

 

  1. John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified. This document is called a
  2. project charter.
  3. contract charter
  4. project book.
  5. contract book.

 

Answer: d

Difficulty: Easy

Page: 273

 

  1. Which of the following are the advantages of collocation?
  2. It provides opportunities for rich face-to-face communication.
  3. It is suitable for teams whose members are spread across distances.
  4. It reduces employee and organizational travel expenses.
  5. It facilities independent work.

 

Answer: a

Difficulty: Moderate

Page: 273

 

  1. The main purpose of the contract book is to
  2. clarify goals.
  3. facilitate cooperation.
  4. establish commitment to and ownership of the project.
  5. develop a legal contract.

 

Answer: c

Difficulty: Moderate

Page: 273

 

  1. Members of a virtual team
  2. must be located in the same office.
  3. may live great distances apart.
  4. will automatically have a sense of commitment to each other.
  5. will find it easy to develop trust in each other.

 

Answer: b

Difficulty: Easy

Page: 273

 

  1. Which type of international virtual team is more likely to arise if there are well-developed standard interfaces between components being developed in different locales?
  2. Decentralized self-coordination
  3. System integrator as coordinator
  4. Core team as system architect
  5. Centralized venture team

 

Answer: a

Difficulty: Moderate

Page: 274

 

  1. Which type of international virtual team is likely to be used only for strategic innovations of the utmost importance due to its high expense?
  2. Decentralized self-coordination
  3. System integrator as coordinator
  4. Core team as system architect
  5. Centralized venture team

 

Answer: d

Difficulty: Moderate

Page: 274

 

  1. In which type of international virtual team are R&D personnel and resources relocated to a single location to enable maximum integration and coordination?
  2. Decentralized self-coordination
  3. System integrator as coordinator
  4. Core team as system architect
  5. Centralized venture team

 

Answer: d

Difficulty: Moderate

Page: 274

 

  1. Innovations that are_____ require greater centralization, while those that are _____ can be more decentralized.
  2. modular; architectural
  3. incremental; radical
  4. architectural; modular
  5. radical; architectural

 

Answer: c

Difficulty: Moderate

Page: 274

 

  1. Which type of international virtual team conducts all R&D through decentralized divisions, but each coordinates with one person?
  2. Decentralized self-coordination
  3. System integrator as coordinator
  4. Core team as system architect
  5. Centralized venture team

 

Answer: b

Difficulty: Moderate

Page: 275

 

  1. Which type of international virtual team has a team that takes the lead role in R&D activities while also coordinating the R&D activities of the decentralized divisions?
  2. Decentralized self-coordination
  3. System integrator as coordinator
  4. Core team as system architect
  5. Centralized venture team

 

Answer: c

Difficulty: Moderate

Page: 275

 

 


 

Essay

 

  1. What are the advantages and disadvantages to having a heterogeneous new product development team?

 

Answer: Heterogeneous teams (members from different backgrounds) possess more information and diverse perspectives, are usually more creative, and more effective. The disadvantages of such teams is that they are more likely to have conflict and lower levels of cohesion on account of team members diverse objectives and views. Coordination and communication issues can be overcome if the group maintains long-term contact.

 

Difficulty: Easy

Page: 267

 

  1. Dr. Askew was the chairman of the Freshman Program Committee at Mountain Home University. This committee was designing a new curriculum for freshman. Explain how Dr. Askew might perform all three boundary-spanning activities.

 

Answer: In terms of ambassador activities, Dr. Askew will be the gatekeeper that protects the committee from others who try to tell them how to do their job. She may require that all communication go through her and may speak on behalf of the committee at faculty meetings. In performing the task coordination activities, she may negotiate with the Dean of the University that committee members have no other service assignments so they can concentrate on this project and that the team be given 12 months to complete its goals. For the scouting activity she may conduct an Internet search of the websites of other colleges and universities to discover what type of freshman curriculum they have developed.

 

Difficulty: Hard

Page: 268

 

  1. The CEO of Cromwell Electronics has put together an autonomous new product development team. Now he is trying to decide what type of a leader to appoint to head the team. What should he look for in the leader of this team to improve its chances of success?

 

Answer: Due to the nature of the autonomous team, the team leader should be a senior manager with significant experience and organizational influence. He or she will have to champion the product concept within the organization, resolve conflicts, and be able to communicate with personnel from different functional areas in terms they understand and identify with. He or she will also have to exert influence on the engineering, manufacturing, and marketing functions to get the project completed.

 

Difficulty: Moderate

Page: 272

 

  1. What is a project charter and a contract book? Explain their purpose and how they are related to each other?

 

Answer: The project charter summarizes the mission and goals of the project. It will usually explain why the project is important, who is on the team, and how long they will remain on the team. How much of their time is to be spent in team activities is also specified. It may also include the teams budget, reporting timeline, and key success criteria. Its function is to clarify the purpose and priorities of the team and to facilitate cooperation. The contract book is based on the project charter and personalizes it for team members. It provides the action plan for goal achievement including the resources needed, time schedule, and results. The method of monitoring and evaluating performance is also included. Its purpose is to elicit commitment to and a sense of ownership over the project among team members.

 

Difficulty: Hard

Page: 272-273

 

  1. Marion has argued that with modern information technologies, collocation of team members is no longer important. How would you respond to this claim?

 

Answer: Information technology has perhaps decreased the role of collocation by providing more ways for non-collocated individuals to communicate, however it has probably not rendered collocation unimportant. Collocation still helps individuals to interact more regularly, and more informally, and it likely helps individuals generate a greater sense of shared identity. All of the challenges faced by virtual teams such as difficulties in developing trust, resolving conflict, and exchanging tacit knowledge are reasons that collocation continues to be valuable.

 

Difficulty: Moderate

Page: 273-275

 

  1. When John Vegas contacted Dr. House about developing a marketing plan for Gerusa, a company that uses Photodynamic Therapy to treat cancer, Dr. House learned the following facts. Mr. Vegas lived in Kentucky. Dr. House was in North Carolina. The marketing expert lived in New Mexico. The medical director lived in Germany, and the scientist who had come up with this cancer treatment lived in Russia. What type of team would work for this far-flung organization? What problems might they encounter?

 

Answer: This organization is ideally suited to be a virtual team. They all live and work in different locations and will have to interact via telephone, fax, email, chat rooms, video conferencing, or regular mail. It will be highly improbable that face-to-face meetings will occur. The potential problems are that the project may move slowly until all communications can be completed. Gaining commitment and loyalty to this team will also be a problem as it appears that they all have other careers and do not know each other. Developing a high level of trust will be a problem, especially since several cultures are involved in this project.

 

Difficulty: Moderate

Page: 273-275

 

 

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